These posters promoted a series of matches at a boxing gym in Lawrence, KS. We wanted to show that spectators would be so close to the action, they'd practically feel it. We had zero budget on this, so our solution was to round up a few friends, strap some headgear on them and scan their melons into the computer. A few Photoshop layers of grit and grime later, and we had our full-color photography.
Who I Am
- Mike McCoy
- Wichita, KS, United States
- In Wichita, KS born and raised, at my ad agency is where I spend most of my days...


