This ad was done for an annual event in Wichita called Gridiron, where various big shots from the local media outlets get together for a weird variety show and drinks. Yes, it's every bit as cool as it sounds. Anyhow, it's a high-profile thing in our community, and our agency always runs a self promo ad in the program.
We usually just do a general branding ad, but this year we decided to take a stand and show that, as the world's consumption of media continues to move away from print, we're the agency that still knows how to reach a client's audience, no matter the channel.
(Bonus cool points on this one for the hidden discovery element: those readers who were savvy enough to look closely at the iPhone's screen saw a functioning number that they could text. When they did, they got a message back, rewarding them for being awesome with a free martini at the bar, compliments of SHS.)
