In the retail environment there's already a lot of informational clutter, so we decided to cut through all that jibba jabba in these posters featuring big, bold appetite shots, in-your-face headlines with lots of attitude and hunger-inducing warm colors.
The posters were also accompanied by an in-store video, which was awesome to have the opportunity to concept while considering space, time and pacing, as well as working with the added textures of music and voice-over. It was very different, very challenging and very fun.
This trade campaign spoke to chefs and owners of four- and five-star restaurants. Sterling Silver is a premium beef brand, so we wanted to communicate that by giving the ads a high-end look and feel.
I'm particularly proud of these because the client originally came to us just requesting a one-off ad, and even suggested re-running something older to fill the spot because they didn't want to spend much money on it. By using existing library photography and applying a new graphic treatment, we were able to economically turn that request for a one-off into a cohesive, year-long campaign for them.
I'm particularly proud of these because the client originally came to us just requesting a one-off ad, and even suggested re-running something older to fill the spot because they didn't want to spend much money on it. By using existing library photography and applying a new graphic treatment, we were able to economically turn that request for a one-off into a cohesive, year-long campaign for them.
Sterling Silver Meats: Trade campaign — Raw/Cooked/Eaten
Here's another trade campaign, still aimed at chefs and restauranteurs — this time following a steak through its journey from the kitchen to the diner's table at a restaurant. From the raw cut prepped in the back of the house, to the cooked steak served by the wait staff, to the scraps left over after the steak has been devoured by a patron, Sterling Silver is with you every step of the way in your restaurant operations.
Prairie Grove Farms: Retail campaign
Prairie Grove Farms is an all-natural pork brand that isn't pumped full of any steroids, growth stimulants or unnatural junk. It's so pure, it's even better than what is typically certified as 'natural' food. We communicated that benefit by crafting the campaign theme, 'Purely Pork', in tandem with visuals showcasing a clean, simple look using lots of white space to reflect the product's pure sensibilities.
These P.O.P. signs were seen by consumers in the retail environment. We featured appetite-appeal shots on the posters, so on the nearby floor clings we were able to have messages and visuals that sold the pork without even having to show it.
We also created a microsite called purelypork.com, which retained the look and feel of the in-store campaign and featured an interactive kitchen island where you could explore the different objects in the space, all the while becoming more educated on and connected to the brand.
Click on the image below to check it out.
